How long should your Sales Presentation be?

How long should you talk about offering?

The short answer is – no longer then necessary!
I’m sure I don’t have to remind you (my busy talented friend) but – time is precious! You don’t want to steal your clients God given minutes of life telling them about stuff their not interested in!
There might be 501 great reasons to buy from you – but if only 3 of them mean anything to your client then those 3 are the only ones you should talk about.

There might be 501 great reasons to buy from you – but if only 3 of them mean anything to your client then those 3 are the only ones you should talk about.

You don’t want to complicate things, get them in their head and oversell your offering. You want to build rapport and see if you can help them but you don’t want to find yourself getting waaaaaay off subject.

So listen to what their needs are, tell them how you and your product will satisfy those needs. Keep it strong, simple and to the point.

Through asking the right questions you will have an understanding of your client’s business and personal challenges. You will know what their personal objectives are. Make it about them and tailor your answers specifically for them.

People will appreciate it if you can answer their needs and keep it as simple as possible for them. This appreciation and knowing you understand them in particular – can help you gain client relationships that last a lifetime.

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